Insta-Twit-Book is full of people who throw around motivational quotes and excerpts from great books. I’m definitely a fan of a good quote and I follow certain people, just to get these things delivered into my feed. There are a fair few quotes on the topic of failure, its learnings, and how we can then use it to ultimately succeed, particularly if you are following serial entrepreneurs.

This is all well and good, but I am also a big fan of experiencing things in order to learn them properly. So in order to learn from failure, you have to fail in person and experience that first hand. The challenge is that most people are not brought up that way so we actively avoid failure and feel judged on our failures. Failure is emotionally tough, dents our ego and so we take the safer option. Very few people enjoy failing.